The real estate industry is at a turning point. To outcompete amidst evolving standards and shifting market dynamics, today’s leaders need more than a new strategy—they need a new way of thinking. We call it Die Measurabl Mindset.
Was bedeutet Die Measurabl Mindset?
This perspective, championed by Measurabl’s leadership and shaped by insights from clients, partners, and experts across the globe, goes beyond traditional scorecards and certifications. It’s about making data actionable, leveraging next-generation technology, and embedding sustainability into the metrics that define real value.
CEO und Mitgründer Matt Ellis captures the essence of this shift:
“Sustainability success isn’t just a plaque on the wall; it’s woven into every metric that defines real capital value.”
This series brings together voices from partners, clients, investors, and experts across sectors and regions, creating an ecosystem of collaboration. In addition to sharing insights from Measurabl leaders like Matt Ellis, Maureen Waters, and Sara Anzinger, the series highlights how quality data and technology are empowering stakeholders—from lenders and investors to asset managers—to turn sustainability goals into measurable financial outcomes from a range of perspectives.
The Defining Question for Real Estate
In the first video of the series, Matt Ellis poses a defining question that underscores the transformative power of this Mindset:
"Bist du Measurabl? "
The answer defines real estate leaders’ ability to defend portfolio value and outcompete in today’s market.
Ready to make the shift? Hear more from Matt by watching the video above, and stay tuned as we continue to drive urgent transformation to a profitable, sustainable built environment, together.